December 22, 2005

MetroGuide Initiates New
Pay-Per-Call Business Model

Hollywood, Florida - Industry pioneer, Inc. (MetroGuide) has inaugurated a pay-per-call model for clients on its hospitality websites, announced CEO Mark Metz.

"This ground-breaking service is pure performance-based marketing," said Metz. "Restaurants, hotels, motels, resorts, and event venues, pay us only when exposure on our site results in a call directly to them. With no set-up or recurring fee of any kind, pay-per-call may be the most economical marketing investment a hospitality-related business can make. For our clients, there is simply no downside."

Unlike traditional pay-per-click Internet advertising, pay-per-call ads display toll free numbers to consumers.

Visitors to MetroGuide websites, including,, and, have thousands of restaurant, event, and lodging listings from which to select, each with its own unique toll-free telephone number. Finding exactly the right listing to meet a consumer's specific needs is easy with MetroGuide's state-of-the-art search engine. Clients pay only when the phone number associated with their listing is called.

While MetroGuide's pay-per-call model is available only to hospitality and venue-oriented clients at this time, Metz plans to expand this offering to other clients.

For more information, visit or contact Laura Stevens at (954) 981-5850.

MetroGuide, located at, is among the largest Internet hospitality and local search sites, featuring among its premier sites,,,,,,,, and

Incorporated in 1996 and privately held, MetroGuide's network of websites attracts more than two million unique visitors monthly to its quarter-million-plus pages of hospitality-related e-commerce sites.

Having financed its venture entirely through internal sales growth and with no outside capital, MetroGuide today maintains a proprietary database of more than 90,000 restaurants and 61,000 lodging establishments. MetroGuide also stands at the forefront of the battle to combat digital copyright piracy, with multiple court awards.

MetroGuide is a member of the Greater Hollywood (Florida) Chamber of Commerce, the Better Business Bureau (BBB), BBB Online, IATA, the Florida Restaurant Association and the National Restaurant Association. For more information contact Scott Rogers (954) 981-5850.