August 13, 2003, Inc. Names David Lefavor Chief Information Officer

Hollywood, Florida –, Inc. (MetroGuide) has named David Lefavor chief information officer (CIO), announced Mark Metz, CEO. Lefavor will lead the IT teams responsible for applications development, website management, systems infrastructure and internal business systems at the quarter-million-page travel and hospitality website.

"David Lefavor is an accomplished manager and information systems architect, with a wealth and diversity of IT experience," said Metz. "His track record and knowledge of application development, data center operations, enterprise telecommunications, security architecture and technology deployment, combined with his considerable travel industry experience, provided the perfect match to our requirements."

A native of Utah, Lefavor earned a bachelor of science degree in computer science from Utah State University in 1969. He attended the University of Colorado Graduate School of Management, and holds a certificate in strategic management from the Kellogg Graduate School of Management at Northwestern University. Lefavor served in the United States Air Force as a computer systems programming officer and held the rank of first lieutenant.

"When I first heard about MetroGuide, I was particularly impressed with their 'Stop Piracy Now' initiative to battle intellectual property theft," said Lefavor. "It's great to work for a company that's not only profitable, but principled."

Prior to joining MetroGuide, Lefavor served as vice president of information technology operations with Information Resources, Inc. (IRI), a premier Chicago-based market research firm. Prior to IRI, he gained extensive travel and hospitality industry experience serving the information technology needs of United Airlines, Galileo International, Westin Hotels & Resorts, and Doubletree Hotels.

MetroGuide, located at, is among the largest Internet providers of global travel information and reservations. Incorporated in 1996 and privately held, MetroGuide's network of websites attracts more than two million unique visitors monthly to its quarter-million-plus pages of travel related e-commerce sites.

Having financed its venture entirely through internal sales growth and with no outside capital, MetroGuide generates tens-of-millions of dollars annually in on-line reservations through its proprietary database of more than 8,400 restaurants, and 31,000 hotels and destination resorts. MetroGuide stands at the forefront of the battle to combat digital copyright piracy, with multiple recent court awards.

For more information contact Scott Rogers (954) 981-5850.